PRECorp sponsors free concert

Three siblings who grew up on a buffalo ranch near Reva, South Dakota will be bringing their country, pop and rock band to Sundance in a couple of weeks. Zeona Road will entertain the community in a free concert at Sundance Square on August 6 from 5 to 7 p.m.

The show is sponsored by Powder River Energy. The cooperative originally booked the band for its 75th anniversary celebration in 2020, but the concert was cancelled due to the pandemic restrictions in place at that time.

However, the band agreed to return in 2021 and put on a concert for the membership of PRECorp. The cooperative chose the newly opened Sundance Square as the ideal location and the date to coincide with the farmer’s market and kick off the annual rally week.

The concert will launch the Crook County Museum District’s fundraising efforts for the renovation of the top floor of Old Stoney. According to Museum Director Rocky Courchaine, attendees will have the opportunity to show their support through purchase of concessions and a “brown bag social,” which is similar to a silent auction.

“We didn’t want this opportunity to go by without helping local merchants and charities on the eve of the Sturgis Motorcycle Rally,” states an announcement from PRECorp.

“We encourage our members and guests to come out and enjoy the Square and some free music and relax on a Friday evening. All you might want to bring is a chair to sit in.”

Zeona Road is comprised of the eldest three siblings from a family of ten: Emmy, Payton and Eva Jerde. The trio enjoyed music together while ranching in the day and as a form of relaxation once the ranch work was done.

All three members play multiple instruments. Emmy plays violin and piano, Payton is a guitar player and singer who also arranges the group’s harmony; and Eva plays violin, lead guitar and performs lead vocals.

The band describes numerous influences on their style, including Fleetwood Mac, Little Big Town, The Band Perry, Shania Twain, Faith Hill and the Dixie Chicks. They describe their instruments as reflecting traditional folk and bluegrass, but the band as having a very modern edge.