This Side of the Pond

 

February 18, 2021



There is scandal afoot in my homeland. For reasons best known to their mutual marketing teams, two British purveyors of breakfast foods are trying to promote a disastrous combination of flavors.

Before you, in your enviable innocence, will be able to process the true evil of this campaign, I’ll need to explain the two ingredients involved. The first is a breakfast cereal called Weetabix™.

I’m told it’s available on these shores but, while it’s the most popular cereal in Britain, it doesn’t even break the top 20 for Americans, so you’ve probably never tried it. I’m not sure I...



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